The Tennessee Department of Safety & Homeland Security came to us with a mandate from lawmakers to create a statewide PSA campaign on gun safety. It needed to be powerful, but it couldn’t feel political. And in Tennessee, where attitudes on guns are polarized, that’s a tall order. The team at the Department of Safety had seen our other work and asked if we would lead the effort to create their “Safe Storage Saves Lives” campaign.
Kids are curious
The Project
The Project
A PSA on gun safety that everyone gets
The issue of guns is about as politically sensitive a topic as you’ll find in Tennessee, so our primary objective was to create a PSA that grabbed people’s attention without alienating them. In partnership with the Dept. of Safety’s communications team, we came up with an observational slice-of-life story that illustrates a simple truth that no one disputes: kids are really nosy.
And a reminder to lock your gun
Tennessee leads the nation in firearms stolen from vehicles. To address the problem, the Dept. of Safety launched a gun lock giveaway program, and asked us to come up with this PSA to spread the word.
