Vanderbilt’s School of Medicine approached Stonecastle to promote a new kind of curriculum for its medical students. It was called Curriculum 2.0, and the program signaled a massive shift in how Vanderbilt would structure its training for the next generation of medical students. Vanderbilt had been rolling out Curriculum 2.0 slowly for a few semesters, and was now ready to implement it across the entire school. But a change this fundamental needed explanation, and this is where Stonecastle came in to help.
Educating the future physician
Our audience was medical students, and the goal was simply to give them a broad picture of what Curriculum 2.0 would look like. We saw this project as a high-level Explainer video, and decided to give it a breezy, quirky tone that would appeal to med students who were already up to their eyeballs in boring presentations.
Our creative team spent a lot of time devising interesting ways to film this video, whether it was placing the camera at unusual angles, locating off-beat music, or dropping 5,000 puzzle pieces on two confused medical student volunteers. The result is a fun-to-watch explainer video that helped Vanderbilt sell its vision for a new way to educate medical students.