Kids are curious

Guns are a controversial topic. But kids being nosy? That’s something we can all agree on. That was the idea behind this PSA for the Tennessee Department of Safety and Homeland Security.   Also in this campaign: Thief

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What makes it personal

This is the anthem for a nonfiction brand campaign we created for Vanderbilt Medical Center.   See also: It’s Hannah’s hospital  

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The Jewel of Main Street

There’s a beloved old theater in Franklin, Tennessee, that has outlasted developers, depressions, natural disasters, and most recently, a pandemic. So as the tenth anniversary of The Franklin Theatre’s restoration approached – just as the world was beginning to re-open after COVID – the event came to symbolize much more. For organizers, it became a…

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Bringing hospital-level care home

Healthcare companies often have a hard time shedding the insider jargon and explaining clearly to the rest of us what exactly they do. Terms like payment model and progressive provider can be the death of marketing videos meant to engage audiences. That was the problem facing the team at Contessa, who came to Stonecastle for…

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Give to the next breath

Tim McGraw stands in unfinished wing of Vanderbilt's childrens hospital

As the Children’s Hospital at Vanderbilt neared completion of its four-story, $100 million expansion project, the hospital’s development team tasked us with creating this commercial promoting its capital fundraising campaign called “Give To The Next Breath.” Landing Tim McGraw didn’t hurt.

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The business of second chances

prison guard looks out from guard tower

Inmates returning to civilian life face a difficult transition. The private prison corporation Corecivic asked us to create a documentary-style commercial highlighting its re-entry programs designed to help them succeed on the outside.           

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Red Kap ZeroScratch

man drives truck down dirt road

There are customers, and then there are the life-long devotees who swear their allegiance to a single brand. Jacob Miles is one of those people. He owns a paint and body shop outside of Nashville, Tennessee, and has very strong feelings about the brand of uniform he wears to work each day. Perfect guy for…

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