Vanderbilt’s School of Nursing had a lot to brag about, but struggled to communicate it to prospective students. We created this recruitment that said it all in 90 seconds.

Vanderbilt’s School of Medicine was about to fundamentally change how it educated its students. Some were worried; many were confused. This new approach was called Curriculum 2.0, and it signaled a massive shift in how Vanderbilt would structure its training for the next generation of medical students. A decision like this needed some explanation.