If you grew up as a Boy Scout in Middle Tennessee you probably spent your summers at the Boxwell Reservation. It’s a massive 1,100-acre campground on the Old Hickory Lake that has served the Middle Tennessee Council since the 1960’s, but over the years a number of buildings — and one in particular — have fallen into disrepair. Recently, the Council launched a capital campaign to raise money for new buildings, and they asked Stonecastle Pictures to create a video making its case to donors.
A scout’s salute to Boxwell
Project
Project
Going back to ‘a very special place’
One of the first things we learned about Boxwell is that many of the scouts who spent their summers at the reservation grew up to become incredibly successful. We spoke to a renowned heart surgeon, a prominent developer, and the head of a major law firm. They each told us the same thing: If it hadn’t been for the Boy Scouts of America and their time at Boxwell, they wouldn’t have achieved what they did, or become who they are. So we invited them back to the reservation to tell us why.
Creating a sense of nostalgia
In order for this fundraising film stick with its audience, it had be about more than raising money for a building. Because, it truth, it was. This campaign was about giving back to an institution that has shaped generations of young adults. Former scouts feel duty-bound (as scouts do about things) to provide future generations the same formative experiences they had. That’s a poignant idea, and our job was to capture imagery that evoked that sense of responsibility and nostalgia.
How it was used
This fundraising video was used to explain “the why” behind the multi-million dollar capital campaign to re-build Boxwell’s Stahlman Dining Hall.
Client Feedback
"Barry Simmons and Stonecastle Pictures created an outstanding piece to be used for our Middle TN Council, Boy Scouts capital campaign. They were a pleasure to work with- very professional and generous with their time and talents. I would highly recommend them to any nonprofit or company needing to tell a story with heart."
