A healthcare app built in response to COVID

In the early months of the COVID pandemic, the app maker Ruby called Stonecastle for help creating a series of Facebook ads for a new healthcare app still in development. Ruby’s Medical Information Kit was hurriedly being built from an existing Ruby app to allow families to securely share their health information with each other in the event one of them became hospitalized.

  • Client: Ruby
  • Agency: Stonecastle
  • Type: Healthcare, Brands
  • Deliverable: Digital Ads
  • Services: Creative Strategy, Video Production, Animation, Scriptwriting

The Project

An app with a personal story


As hospitalizations from COVID began to increase, Ruby’s CEO, Troy Woolley, recalled his own worrisome experience during his mother’s recent surgery. This same concern for COVID patients led Troy to direct Ruby developers to quickly build a dedicated app for families to store and share their health records.

Filming in the early days of the pandemic


While Ruby developers worked from home to rush the app to market, we came up with a creative concept that allowed us to film the spots with a minimal, socially-distanced crew. We brought Ruby’s CEO to our own offices in Nashville to record a documentary-style interview, then created hand-drawn animations that illustrated his story. You can watch them below.

The Campaign

Stonecastle provided Ruby with three digital ads, which ran as a social media campaign on Facebook.

The Results

"The Stonecastle team was great to work with. As someone who hates the camera, they made it easy. From creative direction, to production and editing, the process was seamless and the end result was great."

Troy Woolley, Ruby
Troy Woolley, Ruby